Celebrities and students commend UBA’s youth focused Next Gen Account

Top celebrities and students have commended United Bank for Africa (UBA) Plc for introducing a new account with special features for young people. Called the “Next Gen” account, UBA says it plans to use the product to develop a new generation of successful  and thriving adults. 

The product “Next-Gen” account was launched at the prestigious Intercontinental Hotel on Monday with many students and top celebrities in attendance.

The UBA Next-Gen Account, which is designed to appeal to the educated and enlightened teenager and young adult from ages of 13 to 34, comes with features that fit into the unique needs of customers based on their age.

Though the product is designed as a current account, holders have the opportunity of automatically being enrolled for savings accounts as well.

Students from different secondary and tertiary institutions who attended the launch event were full of praises for the unique features the account offers.

 Aina Oyawande, a student of University of Lagos, commended UBA for introducing the product saying the incentives attached will make her open an account with the bank.

Falz, a musician, who addressed the students on the need to imbibe a savings culture, described Next Gen as a “great initiative” which will attract young entrepreneurs like him to open an account with UBA.

Also Ebuka Obi-Uchendu, of big brother fame called the product “innovative” saying that it was great that UBA has developed such an incentive packed product for the youths.

Breaking down the unique features of the Next Gen account, Iyke Idukpaye, Head, Current Accounts and Credit Products, UBA Plc explained that Teenagers who open a Next Gen account will become part of the UBA Teen Fan Club, which offers great opportunities and great networking.

He also explained that as teenagers with a Next Gen account grow and gain admission into tertiary institutions, they will enjoy great mentorship, internships and career advisory reserved only for account holders.

The benefits of being a Next Gen account holder extends further as account holders graduate and prepare for the world of work and business. At this stage, account holders will enjoy exclusive invitations to job and career fairs as well as entrepreneurship workshops.”

Account holders will also have access to 24 hour online banking services on UBA’s highly acclaimed internet banking platform besides other privileges like specially branded Mastercard, interest bearing savings accounts, career advisory, scholarships, work place experience schemes with the UBA Group, entrepreneurial skills development workshops and social media engagements.

 Femi Olaloku, Executive Director, Treasury and International Banking who represented the bank’s Group Managing Director and Chief Executive Officer, Phillips Oduoza said “Next Gen is about capturing and engaging the next generation of educated and enlightened professionals, employees, entrepreneurs, self employed persons, from all walks of life, early in their financial life cycle.”  

 “This is a product that grows with the customer from his or her teenage years to when he or she becomes a young adult. Next Gen is unique in the banking industry because it is not really a product. It is a partnership where the bank is taking on a mentorship role to guide customers into a future life of prosperity.” Olaloku explained.

“Next Gen is unique in that it takes care of the needs of teenage customers when they are in secondary school through university to when they get their first job, start a family and even consider building their first house. At each of these critical stages in their lives, the Next Gen account   provides financial options and opportunities to make life more comfortable for them and their family.”


The UBA Group is a highly diversified financial services provider, with business offices in New York, Paris and a subsidiary in London. A leading player on the African continent, UBA has significant market share and operations in 19 different African countries. The Group has a strong retail franchise across the continent offering its more than seven million customers a bouquet of products and services tailored to meet their different financial needs.
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