Growth Hacking Techniques to Grow Your Small Business

When you run a small business, it’s so easy to become preoccupied with the day-to-day running of your business that it gets hard to create time, money, strategies, or resources for business growth 

If a business is going to survive, growth is very critical especially for the long-term. Without growth, customer churn will slowly eat away at your customer base and this will lead to gradually eating away your company’s revenue. 

How then can you grow your business without making a major cash investment of cash or increase your staff strength? Leveraging on growth hacking techniques is the way to go. Growth hacking means rapidly experimenting with different marketing tactics and efforts, to quickly convert leads and generate sales. It is an effective approach to grow your small business in a short time without major capital investments. 

We have listed some growth hacking techniques to grow your small business.

Content marketing.

Content marketing is one of the most valuable marketing strategies for any business. It is cheaper than traditional marketing and generates three times more leads.

Content marketing is a growth hacking technique used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. It establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.

Retargeting.

It's a powerful way to re-engage customers who have previously interacted online with your brand.

Not all your potential customers convert on the first visit to your online store. The goal of retargeting is to bring back those that didn’t get to purchasing stage. 

To implement this strategy, you need to create targeted digital ads for users who visit your website or online store without purchasing. 

Retargeting is a valuable online marketing strategy for several reasons. It not only reminds customers of forgotten information; it also boosts return visits to your website

Offer freebies.

People love free things!

So go ahead and offer something for free. It might not do much, but it’ll get people in the gate. 

Offering freebies is one of the most effective ways of growing your business. You can offer a free eBook or guide in exchange for the user’s email address.

Ensure the freebies you are offering are aligned with your marketing strategy.

Feedback.

Every business should encourage and welcome feedback. This is a growth hack that allows you access your business performance and identify areas for improvement by asking your customers for feedback. You can create a brief survey and share it with your customers via email and on social media. An improved customer service or user experience can have a significantly positive impact on your bottom line!

Growth hacking is all about finding new ways to grow your business and bring in more consumers. It is a completely ethical and efficient practice. As a small business you don’t need to spend a lot of money. Instead try innovative ideas to make growth-hacking for your business simple and easy and watch your business flourish!