Top celebrities and students have commended United Bank for Africa (UBA) Plc for introducing a new account
with special features for young people. Called the “Next Gen” account, UBA says
it plans to use the product to develop a new generation of successful and thriving adults.
The product
“Next-Gen” account was launched at the prestigious Intercontinental Hotel on
Monday with many students and top celebrities in attendance.
The UBA Next-Gen
Account, which is designed to appeal to the educated and enlightened teenager
and young adult from ages of 13 to 34, comes with features that fit into the
unique needs of customers based on their age.
Though the product
is designed as a current account, holders have the opportunity of automatically
being enrolled for savings accounts as well.
Students from
different secondary and tertiary institutions who attended the launch event
were full of praises for the unique features the account offers.
Aina Oyawande, a student of University of
Lagos, commended UBA for introducing the product saying the incentives attached
will make her open an account with the bank.
Falz, a musician,
who addressed the students on the need to imbibe a savings culture, described
Next Gen as a “great initiative” which will attract young entrepreneurs like
him to open an account with UBA.
Also Ebuka
Obi-Uchendu, of big brother fame called the product “innovative” saying that it
was great that UBA has developed such an incentive packed product for the
youths.
Breaking down the
unique features of the Next Gen account, Iyke Idukpaye, Head, Current Accounts
and Credit Products, UBA Plc explained that Teenagers who open a Next Gen
account will become part of the UBA Teen Fan Club, which offers great
opportunities and great networking.
He also explained
that as teenagers with a Next Gen account grow and gain admission into tertiary
institutions, they will enjoy great mentorship, internships and career advisory
reserved only for account holders.
The benefits of
being a Next Gen account holder extends further as account holders graduate and
prepare for the world of work and business. At this stage, account holders will
enjoy exclusive invitations to job and career fairs as well as entrepreneurship
workshops.”
Account holders
will also have access to 24 hour online banking services on UBA’s highly
acclaimed internet banking platform besides other privileges like specially branded
Mastercard, interest bearing savings accounts, career advisory, scholarships,
work place experience schemes with the UBA Group, entrepreneurial skills
development workshops and social media engagements.
Femi Olaloku, Executive Director, Treasury and
International Banking who represented the bank’s Group Managing Director and
Chief Executive Officer, Phillips Oduoza said “Next Gen is about capturing and
engaging the next generation of educated and enlightened professionals,
employees, entrepreneurs, self employed persons, from all walks of life, early
in their financial life cycle.”
“This is a product that grows with the
customer from his or her teenage years to when he or she becomes a young adult.
Next Gen is unique in the banking industry because it is not really a product.
It is a partnership where the bank is taking on a mentorship role to guide
customers into a future life of prosperity.” Olaloku explained.
“Next Gen is unique
in that it takes care of the needs of teenage customers when they are in
secondary school through university to when they get their first job, start a
family and even consider building their first house. At each of these critical
stages in their lives, the Next Gen account
provides financial options and opportunities to make life more
comfortable for them and their family.”
The UBA Group is a
highly diversified financial services provider, with business offices in New
York, Paris and a subsidiary in London. A leading player on the African
continent, UBA has significant market share and operations in 19 different
African countries. The Group has a strong retail franchise across the continent
offering its more than seven million customers a bouquet of products and
services tailored to meet their different financial needs.
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