The Lion King - Blog Edition

How To Identify The Target Audience for Your Small Business

A major factor to consider before you start a new business is your ideal target audience. How you define your target market will help to bu...

When you run a small business, it’s so easy to become preoccupied with the day-to-day running of your business that it gets hard to create t...

Building a loyal customer base can be seamless if you give your customers a great experience. Whatever your business is, it is important f...

Image: Pexels It is not uncommon to seek a job change once or twice in one’s career journey. This can be challenging, difficult, lonely, and...

Learning how to save money is an important life lesson. It is by far the most important first step where personal finance is concerned...

One thing you can’t deny about the African continent is the amount of hidden treasures she possesses. But these treasures won’t stay hidden ...

“Whenever you read a good book, somewhere in the world a door opens to allow in more light.”—Vera Nazarian Self-improvement books are effect...

Life can be a beautiful journey, a crazy ride, and a big adventure. In each moment, it is important to embrace the side of life that makes ...

It’s not every day you find someone who has dedicated 20 years of their career to one organisation. At UBA Group, we are lucky to have emplo...

Work-life balance is the level of prioritization between the business and personal aspects of your entrepreneurial life. As an entrepreneur...