UBA REBRANDS STUDENT ACCOUNT





The United Bank for Africa (UBA) has revamped its NextGen account which targets students in tertiary institutions and members of the National Youth Service Corps (NYSC). The bank, which operates in 20 African countries plans to through the account encourage active savings among young people and teach them to manage their money effectively.

Jude Anele, group head of Retail Banking at UBA Group said the importance of teaching young people to save cannot be overemphasized.
“The NextGen Account is our way of putting students in charge of their money, especially at this critical stage in their lives with an account that comes free of fees,” Anele said.

“The new NextGen Account opens students and NYSC members up to several benefits and opportunities, including multiple digital channels that makes banking just another fun thing to do on their mobile phones,” the Retail Banking head added. 

As a plus, the NextGen Account holders stand to win pocket money, complimentary invites to events and enjoy zero charge on all transactions.

Group Head of Marketing Dupe Olusola, who also spoke about the revamped NextGen Account disclosed that NextGen, which the bank says is more than just an account, will partner with DRB LasGidi, a three-member group to spark the interest of young people in the offering.

“DRBLasGidi have proven to be culture shapers, pioneering the popular Alté (meaning alternative) movement, which promotes self-confidence and encourages young people to embrace their individuality.

“As the face of the Alté subculture in Nigeria, DRB LasGidi is a perfect representation of the NextGen lifestyle of self-confidence and uniqueness,” Olusola said.  
Bolaji Ojodukan popularly known as BOJ, who spoke on behalf of DRB Lasgidi, expressed excitement at the partnership.
“Like most young people today, we were just being ourselves. But now, we have a movement and now our own bank; the Alté Bank of Africa,” BOJ quipped.  

To open a NextGen Account, https://www.ubagroup.com/nextgen-account/ .
To become a Campus Ambassador, visit https://www.ubagroup.com/campus-ambassadors/.



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